The product and the partnership
Gentle Monster will open preorders in the United States on Thursday for its first smart glasses with artificial intelligence, developed with Samsung Electronics and Google, ahead of an expected December release. The Korea Herald reports. The device was presented in May at Google I/O and combines Samsung hardware with Google's Android XR platform and the Gemini assistant; Qualcomm also contributed to the project. US brand Warby Parker developed its own designs as part of the same collaboration.
According to the information provided, the glasses support real-time translation, navigation, voice assistance and recognition of visual information. They are compatible with Android and iOS devices and connect to the smartphone via an app. The company claims up to nine hours of battery life per charge, to which the charging case adds at least seven hours.
The campaign and the preview
On Friday, Gentle Monster released a teaser for the Intelligent Eyewear campaign film, starring Hollywood actor Joaquin Phoenix and directed by Jonathan Glazer. The full film is expected by the end of the month. In the teaser, Phoenix plays a salesman who meets mysterious figures in a hotel where reality and fantasy intertwine; thanks to the AI glasses, he begins to understand their language and communicate with them.
The company specified that the surreal narrative is intended to show the possibilities of AI-assisted communication, not to directly present the product's functions. A public preview to try the collection is also scheduled in New York from November 13 to 23; preorders will be available on the brand's website.
What remains to be known
Price and retail distribution details have not yet been announced, and the release date in South Korea is not confirmed. These are therefore precisely the elements missing to assess the commercial scope of the operation, along with the actual availability of the announced products.
The news marks the entry of an eyewear brand into the AI wearable devices segment, an area in which the collaboration between Samsung hardware and the Google platform was already made public in May and which is now moving from presentation to the preorder phase in the United States. The material does not indicate expected volumes or sales results, and does not allow comparisons with other products. For now, communication remains centered on the campaign and preview, while data on prices and markets will be decisive in understanding whether the offering will be accessible.
