What changes for users
Meta has announced the arrival of its Muse artificial intelligence agent on Apple Watch: users can interact with the assistant via voice calls, text messages, or dictation directly from the wrist, according to TechCrunch. The company announced the news on Monday, and the launch also covers Wear OS, Google's wearable operating system, as indicated by the social post cited by the outlet.
The move to the wrist comes about a month after the introduction of a dedicated Muse app for iPad. The assistant had been launched on the App Store in September, and the expansion into the Apple ecosystem is interpreted by the source as a sign of Meta's growing ambitions for its consumer AI product, with the goal of making it a central part of its ecosystem.
An agent among many, with platform ambitions
Muse sits in a crowded landscape: according to TechCrunch, it is one of numerous consumer AI agents competing for users' attention. Like many competitors, it lets users link their accounts to manage email, meetings, and bills, as well as carry out tasks such as booking restaurants, ordering groceries, setting goals, and making purchases. Users can also customize the assistant's avatar, turning it into a human figure, an animal, or another character.
Despite the product's young age, Meta has already added several features. A few days before the Apple Watch announcement, it launched Spaces, described as a way to communicate and collaborate with Muse: these are dedicated conversations around specific topics, presented by the company as 'customized experiences' because they are mini-apps built on the fly. They appear in the sidebar of the interface and open a targeted dialogue in which the agent works toward a goal on the user's behalf.
The previous week, Meta had made available in the United States video calling with Muse's AI avatar: according to the company, the assistant uses 'subtle expressions and gestures' consistent with the tone and context of the conversation. TechCrunch notes a relevant technical limitation: Muse does not see the user, but can hear and respond in real time.
The launch numbers and the points to clarify
The source reports a distribution figure: shortly after launch, Muse became one of only twelve mobile apps to surpass 10 million downloads in the United States within the first 40 days on the App Store. Only eleven other apps had reached this milestone, and the most recent was Threads, also from Meta, in July 2023.
Some aspects that the material does not clarify remain to be verified: the availability of the launch on Apple Watch and Wear OS by country and language, any limitations of voice features on the watch, and the exact distribution date. The text also does not indicate whether access requires a dedicated app or goes through existing ones. This information is not covered by the source and should be considered unconfirmed.
