The announcement and project-based organization
Ctrip announced at an all-hands meeting held last week the start of the rollout of a system called “产研融合” (integration between production and development), according to the Chinese site 大厂日爆, as reported by IT之家 in an article dated 12 November 2026. The model envisages bringing together, on a project basis, product, 运营 (operations), front-end, back-end, algorithm and testing roles. The formula summarized by the source is that everyone should become “full stack” and a product manager.
According to the account, many departments would already have begun responding to the initiative. In the experimental teams, members cover the entire chain of technical-product roles, with one or two people for each function. The source does not indicate how many employees or teams are involved, nor does it provide an implementation timetable.
New responsibility arrangements and functional boundaries
The most relevant organizational point concerns team leadership: the leader would no longer be tied to their function of origin. Some groups would be led by a former product manager, others by figures from operations or the technical area; overall, according to the source, leadership would be mainly entrusted to product and operations profiles.
This approach has explicit consequences in the source material: the source cites as possible both performance evaluations assigned by product managers to technical staff and technical staff reporting to operations figures. The traditional separation of teams by function would therefore be superseded. These are hypotheses drawn from the composition of the groups described by the source, not practices already confirmed by the company.
The role of AI and the company’s precedents
The source links the change to the spread of AI-assisted development, which would lower the barrier to entry for programming. In the description, front-end and back-end staff could formulate requests and implement them independently, while product or operations ideas could be delivered directly if they can be realized with AI tools.
IT之家 recalls that Ctrip has already adopted in the past measures described as “radical” on the organizational front, including flexible work, paid leave for childcare, birth subsidies and leave without reason. The new announcement is presented as a possible search for efficiency paths in the AI era, but the causal link is not documented beyond the source’s interpretation.
