The CEO's remarks
During the conference call dedicated to second-quarter fiscal year 2027 results, Take-Two Interactive CEO Strauss Zelnick responded to an investor who asked whether artificial intelligence could give Rockstar Games a competitive advantage. According to a report by IT之家, Zelnick framed the issue from a historical perspective: the company has always leveraged advances in computing to produce entertainment, and every technological advancement has benefited it. The executive added that he hopes the pace of technological progress will be even faster.
Human creativity and asset production
The central point of the response concerns the distinction between two different activities: producing game assets and conceiving a product capable of winning public favor. Zelnick observed that recent technologies have made asset creation much simpler, consistent with a long-term industry trend. Recalling his early days in interactive entertainment, he stressed how complex it was in the past to produce assets on a computer.
Ease of production, however, does not automatically translate into a commercial result. The CEO said that building a highly successful title has been difficult in the past just as it is today, and will remain so in the future, and that the outcome ultimately depends on people. The position expressed on the call is therefore twofold: openness to technological tools as accelerators of creative work and, at the same time, attribution of the final result to the human capacity to conceive and execute.
The GTA 6 precedent and indications on the title
The statement is not isolated. According to IT之家, already last March Zelnick had explicitly rejected the idea that AI could make a game the size of GTA 6. A comparison of the two statements suggests a consistent line: tools can assist production, but they are not presented as substitutes for the work required by a project of that scale.
On the same call, the CEO also reiterated that GTA 6 is doing well in the market, with preorders exceeding expectations, and stated that the game's success will establish a new benchmark for Take-Two's video game business. These are management statements, not detailed financial data published in the available material.
What remains to be clarified
The material does not contain figures on preorders, release timing, revenue, or the economic impact of AI use in Take-Two's production processes. It is therefore not possible to quantify the extent to which the cited tools are already used by the company or with what effects on costs. Zelnick's statements should be read as stated strategic direction, while accounting and operational information remains to be verified in the company's official documents.
