What happened
According to a report by ETNews, Omo tion announced on 13 November that Nuri-dam, a 3D digital human created with the company's participation together with KBS's Media Research Institute, appeared as a virtual judge on the KBS 2TV broadcast dedicated to the 2026 Changwon K-Pop World Festival. Nuri-dam is described as KBS's AI anchor in digital human form.
During the episode, the avatar introduced the evaluation methods, expressed judgments, and handled reactions in the various scenes. The technical point emphasized by Omo tion is that this was not the playback of a pre-recorded video: the system generated lip movements and motions in real time based on the judges' comments broadcast live. The company handled the character's modeling, clothing, expressions, and gestures.
The technologies deployed
Omo tion applied proprietary AI-based lip-sync and animation technologies, together with an in-house developed broadcast system to render the digital human in real time. The company claims that its 3D architecture represents the competitive advantage over 2D systems: the latter require continuous frame generation with a high computational load, whereas the 3D approach processes only the model's movement information, making it runnable even on low-end servers.
According to the company, the 3D structure also enables coherent representation of the character from different viewpoints and spaces and makes non-verbal interactions such as gaze, expressions, and gestures natural. These are company statements, not independently measured results.
A path that began with Maru-sem
The television appearance is part of a project carried out by Omo tion with KBS. The two parties had already jointly developed another 3D digital human, Maru-sem, used in news demonstrations and event guidance. At the 2026 PBI World Conference of Public Broadcasters, held the previous month, a multilingual kiosk based on Maru-sem was presented, capable of providing information on the program, sessions, speakers, and KBS's historical costume exhibition in 13 languages, including English, Spanish, Chinese, Japanese, Hindi, and Nepali.
Also according to the source, at the Korea Electronics Show 2026 the company exhibited a kiosk with an AI news anchor, a voice-based conversational chatbot, and the Charaplay character XR application. Omo tion was founded in 2021 and operates in the field of 3D digital humans, associated AI technologies, and real-time 3D rendering. The company is testing digital human-based services at Incheon Airport immigration kiosks and in AI consulting services in the financial sector.
The stated outlook
With Nuri-dam's debut on a television program, Omo tion intends to extend the use of digital humans to real broadcast content and is discussing with KBS how to expand content production. The stated goal is to broaden the technology's application to enterprise AI agents, information kiosks, and web and mobile services.
CTO Seo Young-ho said that the broadcast confirmed the possibility of using 3D digital humans in real time even in broadcast contexts and that the technology will be applied to Third Place, the character chat service nearing launch, to expand the business toward the B2C market. The actual performance of the system on air and the soundness of the business model remain to be verified.
