The new package and the three benefits
Xiaomi has announced through Lu Weibing a new initiative for its store: the “Black Diamond Pass,” purchasable by searching for it directly in the app’s search bar. IT之家 reports this, specifying that the benefits are available every day from 10 a.m. on a “first come, first served” basis. The price is 9.9 yuan for non-Black Diamond members and 1 cent for Black Diamond members.
The purchase unlocks three benefits indicated by the company: a blind box with a phone lanyard with a stated value of 69 yuan, 30 days of Black Diamond experience with 26 exclusive privileges, and a package of “premium” coupons with a maximum discount of 200 yuan. The so-called welcome gift is limited to 11,111 total units, distributed on different days during the card’s validity period.
Promotional schedule and prizes
From November 2 to 10, different daily giveaways are planned. Among the prizes listed by IT之家 are Starbucks vouchers, Tencent Video VIP subscriptions, the Mijia robot vacuum and mop, Xiaomi Pad 9 Pro, Xiaomi Book Pro 14, Xiaomi 17 Ultra, and Xiaomi’s AI glasses.
For the period from November 2 to 11, Black Diamond Pass holders can take part in a “multi-stage challenge” to win the emptying of a shopping cart worth up to 10,000 yuan, with only one prize available. All users can instead try to empty a cart worth up to 1,999 yuan, also with only one prize. There is also a “seven-day challenge”: those who participate in interactive activities for seven cumulative days qualify for a share of a total cash prize pool of 61,111 yuan, scheduled for 11 a.m. on November 11.
What is confirmed and what remains to be verified
The confirmed facts concern prices, stated benefits, the quantity of the welcome gift, the schedule, and the mechanics of the initiatives, as reported by the source. However, the requirements for obtaining Black Diamond member status, the methods for awarding the daily prizes, whether coupons can be combined, and the full terms of the challenges are not clarified. The actual availability of the 11,111 units and the conditions applicable to purchases from abroad also remain to be verified.
The significance of the operation lies in the model chosen: a low-cost package that combines a physical product, a trial period for the loyalty program, and coupons, with availability staggered over time and tied to a specific time. This creates scarcity and encourages daily access to the app, but operational details remain entrusted to official communications.
